The Client

CUBEcare is a corporate wellness & healthcare service provider that gives companies access to a network of more than 150 professional therapists and clinics in Denmark.

Office workers spend a lot of time with limited physical activity and under severe pressure. It increases their stress level, worsens their physical and mental health, and as a result, severely damages productivity. CUBEcare gets the problem solved.

The Сhallenge

The client was spending a lot of time managing its partner network and onboarding new clinics and therapists manually. It was challenging for the team to personally contact the partners and collect information about their services, verify their expertise, handle the legal part of the process, and manually manage partner profiles on the CUBEcare website.

For the visitors, it was also problematic to find the right service on the website. A lack of features such as a user-friendly search, filters, an interactive map, a booking system, reach and actual descriptions of each clinic and therapist was putting the entire business model at risk.

CUBEcare had to grow the partner network faster without adding more people to the team. The website had to be optimized for search engines and required a better and mobile responsive look. The entire workflow had to be streamlined and digitized.

The Solution

We started by running a series of workshops with the client and achieved a deep understanding of the workflow between CUBEcare, its partners, and clients. The workshops let us distinguish the bottlenecks and come up with a better, optimized workflow for the future platform.

Our team designed a customer journey map along with an interactive mockup and a detailed specification of the workflow. That helped the CUBEcare team to see how the new platform will help to solve the user experience problems and will improve the business model.

Constantly staying in contact with the client, our team achieved the transparency that allowed the customer to be part of the development process and adjust the direction when it was needed.

The Results

The platform got a user-friendly onboarding and a semi-automated verification process that helped clinics and therapists to create profiles, upload photos and information about their services and location and become CUBEcare partners in a few hours instead of a few days.

With the help of an interactive map and filters, users can easily find the services they need in the desired location, learn details about a service provider and book a visit at a convenient time in a few clicks.

Shortly after launching the new platform, CUBEcare has grown its network to more than 150 qualified clinics and therapists. The partners and clients positively rated the user experience of the new platform and the team became much more effective in managing the workflow.

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